Benefits of iWeb™
Cost effective marketing: No matter what size your business, the internet can be the most effective and cost-efficient way to advertise and reach qualified prospects.
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The internet continues to grow: Statistics* show that in the period 2000-2007 Australia's internet use grew by 123%, while New Zealand's internet usage grew by a skyrocketing 285%, giving your business exposure to a whole new audience. Statistics show that just over 18.7 million people use the internet in Australia and New Zealand on average every month.
Introduce yourself to new customers: Potential customers are looking to a business's website for initial information. With a website you can present yourself, your staff and the intentions of your business clearly and professionally.
Level the playing field: A professional website can present a small business with the flair and impact of larger businesses.
Build credibility and trust: A well designed website instils a level of trust with your prospects and customers which increases their purchasing confidence. Not having a website can work against you when being compared with the competition.
Content editing tool: Allows you to add or edit pages of your website 24/7. This gives you the freedom of updating or adding to your website without having to pay a specialist to make those changes without having to pay a "website specialist" to make those changes.
Website Analytics: Monitor how well your website is doing through site statistics. These include numbers of visitors to each page, the website as a whole and from what websites your visitors come from.
Choice of website calculators: Research has shown that the term `Mortgage Calculator' or terms closely related, are the hottest search terms on search engines in the Australian and New Zealand mortgage industry. By using Finware's iCalc product you could increase your search engine ranking and drive more traffic to your website.
Client enquiry forms: Make your website work for you by instantly gathering contact details from potential clients around the clock.
iWeb News: Ensure the currency of your website through automatically updated and streamed weekly news articles onto your website by Finware. News articles include up-to-date industry trends on interest rate fluctuations and property and investment news. Click here to view recent articles.
Wide range of templates: Allow Finware to customise your website with your corporate branding from our comprehensive range of options. Click here to view template options.
Lenders and affiliates page: Instantly communicate to your clients the diversity and range of your business partners by displaying their company logos on your website.
Fully integrated: iWebTM can be integrated with other Finware products such as iNews, iCalc and iRefer.
*Statistics from http://www.internetworldstats.com April 28, 2008