Benefits of iNews

Drive traffic to your website: Each story within the email newsletter has a link to `read more', which sends readers to your company's website.  This will generate leads from your website and help turn your website investment into an interactive lead generation tool. You can gather new newsletter subscriber names and email addresses from your website 24 hours a day.

iNews Emails distributed on Highest Open Rate Day: Research that summarises open, click-through and unsubscribe rates shows that even though Tuesdays are the highest volume of sending emails day, Friday is the day with the highest OPEN RATES.  There is less competition for your emails on Fridays, thus the highest open rate of any day.  If you read into the study further, you'll find Friday was the highest open rate day by only 0.6% with Thursdays being the #2 day for email open rates.   In line with this Finware distributes our iNews emails on Thursday at 6pm to capture those people still at their computer late Thursday and those not will view your newsletter on a Friday morning.

Keep relationship with clients current and positive: Your core job as a broker is writing loans. However, keeping in touch with your clients is essential to growing your business as well as retaining clients. iNews allows you to `touch' your customers on a monthly basis, keeping that relationship current and active. Rather than thinking `I need a broker', your clients are thinking `I need to call MY broker'.  Keep your business top of your clients' minds and `get on with the business' of growing your business.

Track `open' and `click-through' rates: It's difficult to measure how many print newsletters are read or even opened. With iNews' online tracking mechanism, not only can you include a `call to action' promotion, you can also track the `open' and `click-through' rates of your clients. In other words, you can measure the effectiveness of your marketing dollar better!

NO Pay Per Click Charge: Some providers charge on a "Pay Per Click" (PPC) model whereby every reader click driven back to your website is charged.  Finware boasts some of the highest click-through and open rates in the industry for our email newsletters but does not charge any additional fees.  This keeps your annual subscription fees at the same level and in turn will save you money as your distribution list grows.

Unlimited subscribers: By gaining access to Finware's automated distribution system, you can send your corporate-branded email newsletter to an unlimited number of subscribers.  We will manage your subscribers via our Content Management System (CMS), or your clients can self-subscribe via your website.

Ensure quality and add your personal touch: iNews provides your business with a valuable and ongoing point of difference, by allowing you to add your own introduction and specialist articles, which can be changed each issue.

Protect Customer Churn: Some brokers think "my clients never call me anymore", and wonder why their business diminishes over time. Keep your business top of your clients' minds and "get on with the business" of growing your business.

Professional Articles: Finware uses professionally written, up-to-date mortgage news stories, which ensures your clients and staff are kept up-to-date with the latest news.

Independent Provider: Finware is an independent provider of mortgage broker software solutions.  This gives you the peace of mind when handing over your client information of knowing that your data is safe and secure and not being provided to a competitor.